TIPS FOR GUY COLOR
TALK IT UP
Guys of every age are interested in color, but may be shy about broaching the topic. That’s DANGEROUS, because if they are not aware of what is available they may be tempted to those “MAN DYES” at the drugstore, which often result in peculiar shades of greenish black or garish orange. It is better to work color into the conversation and keep them away from Kool-Aid colors.
KEEP IT SIMPLE
When coloring men it’s got to be quick and easy. Forget about full head of highlights or multi-dimensional techniques. You have to get men in and out quickly. They cannot feel as if their color is a lot of work.
Nothing will turn a man against color quicker than visible regrowth, he is not going to take time to retouch every couple or weeks. So opt for strategies like lowlights or semi-permanent stains which fade naturally and unnoticeably.
MAKE A DEAL
Hair color can be a particularly hard sell especially if the hair is cut short. In that case consider creating a flat price for a years worth of color. Get him on schedule, get the money up front, and then he doesn’t have to think about it again for 12 months.
REMEMBER You make your money with your mouth ~ even if the work is done with your hands.
Consultation! Consultation! Consultation!
Grahams Barber College
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