Tag: customer retention

Walk-ins can be a good source of revenue. There are very few shops that do not need new clientele.

Walk-ins should always be welcomed enthusiastically because they are new customers that have chosen to pay for services at your shop. Most shops should be trying to attract walk-ins so that they can stay busy throughout the work week. We must consider many guys find it convenient to get their hair cut impulsively and never consider making an appointment.

Since walk-ins are often strangers they are not likely to demand the owner or the a barber that is already busy. This makes them the perfect client for any barber that does not have a clientele and is trying to build a following.

After the barber is introduced to the client every effort should be made to get the client in the chair and serviced. Often the reason that they are there is because someone (another barber) kept them waiting too long!

The barber is obligated to exercise strict professional service since walk-ins can easily become a life long client. Make sure they are given a business card they may have a friend or relative that may be willing to refer if their experience is pleasant. Let them know you appreciate the business and will make every effort to provide good service.

Make the next appointment before they leave the shop. You might want to make a reminder call before the appointment. Many people appreciate your thoughtfulness and obvious desire to service them.

Grahams Barber College

LIVE LEARN AND PASS IT ON

GO BULLDOGS!!!!!!

Here are Four Steps to Turn a CHAIR HOPPER into a STEADY CLIENT!!!!!!!

Did you know that 80% of shop goers who visit the same barber regularly admit they have no problem being caught in the chair of another barber?

Have you ever had a client come to you sporadically only to have you fix someone else’s mistake?

Are you tired of these “SHOPPER HOPPERS” who you only see every six months? Have you often wondered how to retain and stop them from bouncing from one barber to the next?

1.LEARN WHY THEY’RE UNHAPPY
Sometimes they’re shopping price or just keep feeling with various aspects of the shop experiences. Try to learn from them the reasons they’re unhappy in different shops. This is a great source of information about what clients want and need.

2. DON’T BASH OTHER SHOPS!
Don’t get involved in knocking other barbers or shops. Find out why? Find out what was wrong, when fixing someone else’s work because it helps to understand that barber’s approach and not repeat it.

3. EXPLAIN THE BENEFITS OF LOYALTY
If a client leaves and returns to a shop at a later date, they risk a change in pricing. Then have a conversation about what happened, and that because of the CHAIR HOPPING they’re coming in as a “NEW CLIENT” under current prices and structure. In order to stay at that rate and avoid any other increases, it’s best for them to stay loyal.

4.RETAIN THE CLIENT
Don’t say anything negative about their SHOPPING HOPPING. Don’t repeat what the client tells you about being unhappy in other businesses. Explain what is going on at each step of the process and make sure they are OK with what is about to be done , keep in mind that the client may be nervous if they have had a bad experience, so treat them as you want to be treated. It is worth taking the extra time because there is no client more loyal than a client who has come to you after a bad experience, and comes away feeling that you took proper care of them!

Grahams Barber College
LIVE, LEARN AND PASS IT ON!
GO BULLDOGS

At Graham’s Barber College, we teach practical and advanced barbering skills ~ but we also teach our students everyday business skills that are needed to be a successful barber and profitable business. These include what are called soft-skills like customer service and communication, and also salesmanship and marketing.

Our students often think of themselves as technicians, but that is an incomplete understanding of the barber and stylist professions. We teach our students they are salesmen and saleswomen ~ and so they also must learn sales skills to succeed.

As a business person, we all must learn to sell our products and services.

In this vein, i would like to share these 5 Compelling Sales Words:

1. FREE
2. GUARANTEED
3. LIMITED TIME
4. SUPERIOR
5. BENEFIT

Using these words in ads, print materials, and when speaking with customers, will reinforce the idea that your business is the right place to be. Let’s take a look at the power and attraction of each word.

FREE
Everyone wants something for nothing. We all like to feel we have beaten system. Whenever possible, list items together and offer one for free. The customer feels they have received an added benefit. For products, you might try: Buy two full -size and get a travel size for free.

GUARANTEED
A guarantee offers a peace of mind. Very few people will actually take you up on fulfilling a guarantee, yet it is a powerfully
attractive word to bring in business.

LIMITED TIME
So many of us use coupons that we are all well aware that offers don’t stick around forever. If you want the benefit of the offer, we have act now. A limited time offer is a great way to boost sales during slow times.

SUPERIOR
Americans are particularly attracted to the idea of being or having the best. If products you offer are superior, than say so. If you have won awards or attended more training each year, say so. “LOOKS LIKE A MILLION DOLLARS” implies they have experienced superior service.

BENEFIT
A benefit answers the customers question “Why should I do {purchase} this? Looking younger is a benefit. Spending less money is a benefit Using less product is benefit The fact your business is close is a benefit. Less time getting ready in the morning is benefit. Virtually any aspect of your business can be spun so that it is seen as a benefit.

These five words are universally appealing to consumers. Now that they have been pointed out you will undoubted begin to see them everywhere. Start inserting one {or more} into your existing messages and see what a difference they make.

Grahams Barber College
Live Learn and Pass It On
Go Bulldogs