Here are Four Steps to Turn a CHAIR HOPPER into a STEADY CLIENT!!!!!!!
Did you know that 80% of shop goers who visit the same barber regularly admit they have no problem being caught in the chair of another barber?
Have you ever had a client come to you sporadically only to have you fix someone else’s mistake?
Are you tired of these “SHOPPER HOPPERS” who you only see every six months? Have you often wondered how to retain and stop them from bouncing from one barber to the next?
1.LEARN WHY THEY’RE UNHAPPY
Sometimes they’re shopping price or just keep feeling with various aspects of the shop experiences. Try to learn from them the reasons they’re unhappy in different shops. This is a great source of information about what clients want and need.
2. DON’T BASH OTHER SHOPS!
Don’t get involved in knocking other barbers or shops. Find out why? Find out what was wrong, when fixing someone else’s work because it helps to understand that barber’s approach and not repeat it.
3. EXPLAIN THE BENEFITS OF LOYALTY
If a client leaves and returns to a shop at a later date, they risk a change in pricing. Then have a conversation about what happened, and that because of the CHAIR HOPPING they’re coming in as a “NEW CLIENT” under current prices and structure. In order to stay at that rate and avoid any other increases, it’s best for them to stay loyal.
4.RETAIN THE CLIENT
Don’t say anything negative about their SHOPPING HOPPING. Don’t repeat what the client tells you about being unhappy in other businesses. Explain what is going on at each step of the process and make sure they are OK with what is about to be done , keep in mind that the client may be nervous if they have had a bad experience, so treat them as you want to be treated. It is worth taking the extra time because there is no client more loyal than a client who has come to you after a bad experience, and comes away feeling that you took proper care of them!
Grahams Barber College
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