Tag: consultation

THE SUPER ACHIEVERS

06 Sep 16
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THE SUPER ACHIEVERS – as a barber, as a stylist, in life…

What is a SUPER ACHIEVER? It is simply one who consistently performs at a high level of effectiveness. There are three traits that are shared by SUPER ACHIEVERS:

1. Almost without exception, they are individuals with an extraordinary amount of physical energy.
When applied to the hair industry, these traits start by implementing in school. Getting proper rest, exercise and diet are keys to building physical energy.

2. The competitive strive continually to outperform the competition. There is nothing wrong with wanting to be the best and out performing your fellow classmates. This trend will probably follow you into your professional career, opening doors others can only imagine walking through.

3. They’re hard-nosed, but not hard-hearted. They criticize without crushing, and never lose sight of the fact that it is teamwork that propels an organization to success, not the random clash of individual egos.
Avoid splitting HAIRS, be a leader, lead by example. Demand the people around you live up to the standards, ethics and professionalism of your chosen profession. A good motto: I WILL NOT ASK YOU TO DO ANTHING I WILL NOT DO. Leave the ego on the door mat as you walk into the learning institution, and if you must, pick it up on the way out.

Developing these three traits will make you a better hair professional and will help you achieve your dreams.

Grahams Barber College
LIVE, LEARN AND PASS IT ON !!!
GO BULLDOGS!!!!

THE RAZOR’S EDGE

06 Sep 16
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The first to champion the razor’s use were the Japanese. Using their own traditional tools and technique named Nihindo, they found it a practical method for creating movement in straight hair. The Japanese realized that razoring was the best way to remove weight, to texturize, and to add movement. This was especially effective on thick and straight strands that are indigenous to most people from this region.

Japanese Straight Razor

Japanese Straight Razor

In the west during the 20th century razor cutting came in and out of fashion. In the Roaring Twenties, Louise Brooks, siren of the silent film era, embodied the daring spirit of the time with her trendsetting bob, cut with a razor. But as the dawn of the 1930s fashion changed. Women started to grow their hair longer, and the sharp lines of the bob were abandoned. Setting hair on rollers became popular and the art of the cut was out. From the 1930s to the 1960s haircuts were made with the styling, not the style, in the mind.

In the nonfiction book Outliers: The Story of Success, Malcolm Gladwell makes a compelling argument that the key to great accomplishments in any field is a matter of practicing a specific task for a total of 10,000 hours. Please allow that thought to sink in. Realize that to become a master of razor cutting will take you many, many hours of practice.

Do not let anybody tell you that the hair business is anything but a high-end career. It is highly creative, independent, and recession proof. People will always need a haircut.

 

LIVE, LEARN AND PASS IT ON!!!!
Grahams Barber College
GO BILLDOGS!!

Barber College in Dallas Texas

The Most Effective Way To Handle WALK-INS

24 Jun 16
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Walk-ins can be a good source of revenue. There are very few shops that do not need new clientele.

Walk-ins should always be welcomed enthusiastically because they are new customers that have chosen to pay for services at your shop. Most shops should be trying to attract walk-ins so that they can stay busy throughout the work week. We must consider many guys find it convenient to get their hair cut impulsively and never consider making an appointment.

Since walk-ins are often strangers they are not likely to demand the owner or the a barber that is already busy. This makes them the perfect client for any barber that does not have a clientele and is trying to build a following.

After the barber is introduced to the client every effort should be made to get the client in the chair and serviced. Often the reason that they are there is because someone (another barber) kept them waiting too long!

The barber is obligated to exercise strict professional service since walk-ins can easily become a life long client. Make sure they are given a business card they may have a friend or relative that may be willing to refer if their experience is pleasant. Let them know you appreciate the business and will make every effort to provide good service.

Make the next appointment before they leave the shop. You might want to make a reminder call before the appointment. Many people appreciate your thoughtfulness and obvious desire to service them.

Grahams Barber College

LIVE LEARN AND PASS IT ON

GO BULLDOGS!!!!!!

Tips for ‘Guy Color’

07 Jun 16
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TIPS FOR GUY COLOR

TALK IT UP
Guys of every age are interested in color, but may be shy about broaching the topic. That’s DANGEROUS, because if they are not aware of what is available they may be tempted to those “MAN DYES” at the drugstore, which often result in peculiar shades of greenish black or garish orange. It is better to work color into the conversation and keep them away from Kool-Aid colors.

KEEP IT SIMPLE
When coloring men it’s got to be quick and easy. Forget about full head of highlights or multi-dimensional techniques. You have to get men in and out quickly. They cannot feel as if their color is a lot of work.

ROOT AWAKENINGS
Nothing will turn a man against color quicker than visible regrowth, he is not going to take time to retouch every couple or weeks. So opt for strategies like lowlights or semi-permanent stains which fade naturally and unnoticeably.

MAKE A DEAL
Hair color can be a particularly hard sell especially if the hair is cut short. In that case consider creating a flat price for a years worth of color. Get him on schedule, get the money up front, and then he doesn’t have to think about it again for 12 months.

home

REMEMBER You make your money with your mouth ~ even if the work is done with your hands.

Consultation! Consultation! Consultation!

Grahams Barber College
LIVE LEARN AND PASS IT ON
GO BULLDOGS!!!!!!!

Barber College in Dallas Texas

Turn a “Chair Hopper” into a Steady Client!

18 May 16
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Here are Four Steps to Turn a CHAIR HOPPER into a STEADY CLIENT!!!!!!!

Did you know that 80% of shop goers who visit the same barber regularly admit they have no problem being caught in the chair of another barber?

Have you ever had a client come to you sporadically only to have you fix someone else’s mistake?

Are you tired of these “SHOPPER HOPPERS” who you only see every six months? Have you often wondered how to retain and stop them from bouncing from one barber to the next?

1.LEARN WHY THEY’RE UNHAPPY
Sometimes they’re shopping price or just keep feeling with various aspects of the shop experiences. Try to learn from them the reasons they’re unhappy in different shops. This is a great source of information about what clients want and need.

2. DON’T BASH OTHER SHOPS!
Don’t get involved in knocking other barbers or shops. Find out why? Find out what was wrong, when fixing someone else’s work because it helps to understand that barber’s approach and not repeat it.

3. EXPLAIN THE BENEFITS OF LOYALTY
If a client leaves and returns to a shop at a later date, they risk a change in pricing. Then have a conversation about what happened, and that because of the CHAIR HOPPING they’re coming in as a “NEW CLIENT” under current prices and structure. In order to stay at that rate and avoid any other increases, it’s best for them to stay loyal.

4.RETAIN THE CLIENT
Don’t say anything negative about their SHOPPING HOPPING. Don’t repeat what the client tells you about being unhappy in other businesses. Explain what is going on at each step of the process and make sure they are OK with what is about to be done , keep in mind that the client may be nervous if they have had a bad experience, so treat them as you want to be treated. It is worth taking the extra time because there is no client more loyal than a client who has come to you after a bad experience, and comes away feeling that you took proper care of them!

Grahams Barber College
LIVE, LEARN AND PASS IT ON!
GO BULLDOGS

Soft Skills and Salesmanship as a Barber and Stylist

18 Apr 16
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At Graham’s Barber College, we teach practical and advanced barbering skills ~ but we also teach our students everyday business skills that are needed to be a successful barber and profitable business. These include what are called soft-skills like customer service and communication, and also salesmanship and marketing.

Our students often think of themselves as technicians, but that is an incomplete understanding of the barber and stylist professions. We teach our students they are salesmen and saleswomen ~ and so they also must learn sales skills to succeed.

As a business person, we all must learn to sell our products and services.

In this vein, i would like to share these 5 Compelling Sales Words:

1. FREE
2. GUARANTEED
3. LIMITED TIME
4. SUPERIOR
5. BENEFIT

Using these words in ads, print materials, and when speaking with customers, will reinforce the idea that your business is the right place to be. Let’s take a look at the power and attraction of each word.

FREE
Everyone wants something for nothing. We all like to feel we have beaten system. Whenever possible, list items together and offer one for free. The customer feels they have received an added benefit. For products, you might try: Buy two full -size and get a travel size for free.

GUARANTEED
A guarantee offers a peace of mind. Very few people will actually take you up on fulfilling a guarantee, yet it is a powerfully
attractive word to bring in business.

LIMITED TIME
So many of us use coupons that we are all well aware that offers don’t stick around forever. If you want the benefit of the offer, we have act now. A limited time offer is a great way to boost sales during slow times.

SUPERIOR
Americans are particularly attracted to the idea of being or having the best. If products you offer are superior, than say so. If you have won awards or attended more training each year, say so. “LOOKS LIKE A MILLION DOLLARS” implies they have experienced superior service.

BENEFIT
A benefit answers the customers question “Why should I do {purchase} this? Looking younger is a benefit. Spending less money is a benefit Using less product is benefit The fact your business is close is a benefit. Less time getting ready in the morning is benefit. Virtually any aspect of your business can be spun so that it is seen as a benefit.

These five words are universally appealing to consumers. Now that they have been pointed out you will undoubted begin to see them everywhere. Start inserting one {or more} into your existing messages and see what a difference they make.

Grahams Barber College
Live Learn and Pass It On
Go Bulldogs

Why Give Hair and Barber Consultations?

21 Mar 16
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You give a consultation, number one, to make your client feel more comfortable with you and your knowledge of the hair business.

You need also to check the hair!

A lot of times clients will tell you one thing and they have done another. Clients may not know they have breakage and you need to let them know, before starting, so consumers won’t think you caused the damage. If Color is presence it needs to be dealt with. Sometimes different textures are present. Consultations also determine cost factors. No one likes to be surprised when cost is involved. If the work is worth $150.00 and you’ve quoted $75.00… you’re short.

Give consultations on the service and products used. Informing clients of what to do and why you choose certain techniques. So many customers come in and they have different myths about hair, and you have to talk to them and try to change their minds [educate them] on the new technologies and new products on the market [now] compared to what was done a long time ago. Retail ! Retail ! Sales increase the bottom line.

Finally a consultation to make this person a friend before a service is rendered. You must analyze the person’s personality. Find out what they want because some people have preconceptions of what they want. During consultations, lastly put that bug in their ear for future services.

Grahams Barber College
LIVE LEARN AND PASS IT ON!!!

{Photo Credit: Photo by Everett Collection / Rex Features (501896i)/ “THE GREAT DICTATOR,” Paulette Goddard, Charlie Chaplin – 1940, CHARLIE CHAPLIN}